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Sex toys are used by certain people with impairments or limited mobility to masturbate, have sex, or engage in sexual activities or postures that may be difficult or not feasible for them. And don’t limit yourself to only considering toys marketed as couples’ toys. As Engle says, “Any toy can be used as a couples toy,” so it may be helpful to expand beyond the mindset of products that put an emphasis on use during penetration only. Or perhaps you might want to start out with something as simple as a massage oil candle rather than motorized toys. Ultimately, of course, communication is key to figuring out what you’re both comfortable with—and the type of products that you’ll each derive the most pleasure from.

At least a dozen models were available to the medical profession. Dr. Joseph Mortimer Granville patented the first electromechanical vibrator. Originally called a percussor or, more colloquially, “Granville’s hammer,” the machine was manufactured and sold to physicians to relieve muscle aches.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term “orgasm gap” was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

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